Last updated: Tuesday, August 13, 2019
A strong online presence helps gain awareness from potential salon clients and maintain relationships with your existing clientele. We have gathered 4 simple steps you can take to improve your salon’s web presence.
And you can do it yourself, without being a digital expert at all!
1. Salon blogging
Ever considered writing a salon blog? – Go for it!
You don’t have to possess journalistic or graphical skills to write blog posts as long as you have something on your mind that you want to share – so don’t be afraid to throw yourself into the world of digital blogging!
Ultimately, including a blog on your salon website will help you connect with fellow hairstylists, your current and potential clients. Sounds great, right?
Our friends at Claire Hair Boutique have received a lot of positive feedback on their blog posts. You can read about them here.
As a salon owner with a blog, you will have a voice and a way to share your expertise and viewpoints and help spread the word about responsible hairdressing!
Blog posts are also a great way of creating SEO-optimised content – Wondering what this is? Don’t worry, we will explain!
What is SEO?
SEO stands for Search Engine Optimization.
Basically, when using SEO on your webpage you are trying to attract the attention of search engines like Google and Bing. This makes it easier for potential clients to find your hair salon on the web and may lead them to pick you over your competitors.
SEO includes picking the right keywords, placing them correctly on the page, and using a sufficient number of words on your blog. Below, we’ll give you a few key objectives to consider when working with SEO on your salon blog.
– A keyword is the word that best describes what the blog post is about.
– We recommend that the minimum length of the blog post is 300 words with the keyword mentioned 3-6 times.
– Main Headline: This is the title of the blog post. It should include your chosen keyword. This will help the search engines find your blog posts.
– Subheadings: Subheadings are important and will make the blog post easy to comprehend and prevent the readers from getting overwhelmed by the amount of text. If possible, you should include the keyword in the subheadings as well.
– While writing the blog post, you might want to refer to another page on your website. This is internal linking and can guide your readers to explore more of your website. The specific link must always be relevant. This means that the link should “explain” what page the reader will end up on if he or she presses the link.
Example: (…) you’re always welcome to book an appointment ← Clicking this link should lead to a webpage which allows the reader to book an appointment.
Always go mobile-first
This is the most important rule of 2019.
Nowadays, people are very mobile and browse on their phones and tablets. In 2018 alone more than half of all visits happened on a phone (and that does not even include tablets!).
On our NATULIQUE website, more than 70% of all visits come from a phone or a tablet. So if your website still does not scale or work on mobile, you are in trouble. Whether you are having someone make your salon website design for you, or you channel your inner web-designer-Potter and wave your wand, do it thinking mobile-first.
These are some simple steps you can take to make your website mobile-friendly:
– Test it on a real device: Mobile-first means that you design your website for browsing it on a phone and once it looks good, you check that it works on your desktop computer.
This will ease up your clients’ online booking process on-the-go and take away the stress of navigating around a cluttered, non-mobile-friendly website.
– Avoid large and complex graphics: When proof-checking your website on a mobile device, make sure that any and all graphics look good and are easy to comprehend. The same applies to texts – comprehensibility is key!
Trust us, your clients and visitors will love you for it – and you will have more happy people in your chair.
4. Social media marketing
Social media platforms like Facebook and Instagram are your chance to shine!
Having a social media page gives you the chance to show your talent and engage with both existing and potential clients. You should always make it a priority to reply to comments and messages.
Facebook is also a great way to create traffic to your webpage by posting links to your blog posts.
Instagram is the perfect channel for building up your brand. You can reach out to your clients with beautiful and inspiring content – pictures, videos, stories, etc.
If you want to learn more, head to our Hairdresser’s Instagram Guide – we have prepared a few steps to help you master Instagram as professional hairdressers. Once you have the basics down, check our Hairdresser’s Guide to Instagram Stories and engage with your clients in a fun, spontaneous, and authentic way!
We hope that this blog post will help guide you through the not so scary world of the web – have fun!
Would you like to learn more about how to promote your salon online? Let us know in the comments!