The way your salon looks, the services you offer and how you and your employees present yourselves builds your brand identity.
As a salon owner or worker, you can guide your clients’ perception of your salon. This can be achieved through the entertainment you offer them.
Waiting times before and during an appointment provide great opportunities to make your clients feel cared for. You can offer snacks and refreshments like hot beverages (especially in winter), playing some entertaining music, or even installing a TV with relevant channels.
You can use these periods to inform clients about your brand, personality, philosophy and the range of spa treatments you provide.
Consider using items like small cards with your salon philosophy that also double as an appointment card. Put out magazines about your products, such as NATULIQUE leaflets, or magazines about things that are important to your salon. They could be about sustainability, fighting animal cruelty or veganism.
You can even show off cool before and after photos from your best results so far.
Instead of giving your clients the chance to get bored and start associating possibly negative things with your salon, use any chance to show the benefits and positive things about your salon.