Why is it even important to work on the spa appeal of your salon?
Nowadays, consumers expect a lot more from your salon experience than just a new hairdo.
Hair care products are not just used to clean your hair, but also for relaxation.
That’s why your salon should aim to create a more wholesome spa experience.
This will not only attract people who want to have their hair done, but also people who want to relax and feel good about themselves.
In other words, you can attract clients who do not just want an appointment, but a full experience.
You’re offering your clients a place where they can relax and let themselves be pampered, which is essentially already a spa approach in itself.
So, just keep the notion of the ‘Spalon’ in mind when thinking about how you can provide your clients with the most valuable experiences.
In this blog post, we will go through 5 easy ways in which you can improve the image of your salon by establishing spa-like elements.
One way to upgrade the spa appeal of your salon is through the services and treatments you offer.
Hairdressing is a specific focus on one part of the body, but ‘spa’ is the combination of relaxing experiences that also include hairdressing.
Therefore, you should offer treatments that focus on other parts of your clients body. This could be massages, facial treatments or manicures. It doesn’t take much to add a new treatment to your offers!
Our new Protective Moisturizing Hand Cream with shea butter, olive oil, and aloe vera is perfectly suited for soothing hand massages. It provides an easy way to integrate spa care into your salon.
If you’re more comfortable staying within the scope of hair care treatments, another idea is to use our Exfoliating Scalp Therapy as a way to give scalp massages.
This is a great option because the massage will not only be relaxing, but the Tea Tree Oil and Urea in this product will effectively soothe, heal and protect dry and irritated scalps.
You could easily incorporate these and other spa treatments during waiting times, before or after appointments or even while they’re waiting for a conditioner, mask or colour to develop.
#2 Salon Design
A spa experience demands consistency in all areas, which is why you should also consider your salon’s atmosphere.
The atmosphere is strongly influenced by the presence of yourself and your coworkers, but elements such as furniture, layout, and flow can also have a huge impact on the feel of your salon.
We have a blog post about salon interior ideas, and the importance of practicality alongside aesthetics. If you’re considering changing your services and the overall vibe of your salon, you must also inspect your current salon design.
A spa is made up of multiple experiences and engagements. Therefore, you should focus on providing enough space for each step of the process.
For example, explore placing your furniture in a strategic way to create a separate waiting and treatment area.
You can even use mirrors, plants and other furniture pieces to create different ‘zones’ within the treatment area, so clients who are having their hair coloured and clients who are getting a massage are more seperated from each other.
The way your salon looks, the services you offer and how you and your employees present yourselves builds your brand identity.
As a salon owner or worker, you can guide your clients’ perception of your salon. This can be achieved through the entertainment you offer them.
Waiting times before and during an appointment provide great opportunities to make your clients feel cared for. You can offer snacks and refreshments like hot beverages (especially in winter), playing some entertaining music, or even installing a TV with relevant channels.
You can use these periods to inform clients about your brand, personality, philosophy and the range of spa treatments you provide.
Consider using items like small cards with your salon philosophy that also double as an appointment card. Put out magazines about your products, such as NATULIQUE leaflets, or magazines about things that are important to your salon. They could be about sustainability, fighting animal cruelty or veganism.
You can even show off cool before and after photos from your best results so far.
Instead of giving your clients the chance to get bored and start associating possibly negative things with your salon, use any chance to show the benefits and positive things about your salon.
#4 Make yourself available
Modern clients not only seek comfort in the actual salon treatments that you provide, but also in everything surrounding that experience. A trip to the salon should be a trip to their safe haven, and therefore as stress and hassle free as possible.
Look for ways in which you can make your services as accommodating and effortless as possible.
You could make booking appointments easier with automated booking apps, user friendly websites or a self-designed system that works best for you and your clients. Check out our blog about 3 Industry trends to watch for more inspiration here.
Another thing you can do is to make information about you as easily accessible as possible. Be present on multiple platforms, be active on social media, interact with your clients and most importantly, make sure the representation i.e.: tone of voice, brand identity etc is consistent with what you display in your salon.
#5 Make clients feel valued
People go to salons and spas to feel better about themselves and you can add to that feeling, not only through your craft but also through the way you interact with them personally.
As a salon, you should aim to make yourself as enjoyable as possible!
In other words, make clients feel valued and appreciated from the moment they enter your salon.
Easy ways to accomplish this could be:
Through simply asking for their feedback and seriously addressing any concerns they may have, positive or negative
Through getting personally involved with clients. Be open and welcoming, maybe ask them a few questions and just treat them like a friend – not just a client. This will also make sharing feedback easier, as you and your clients will be more comfortable with each other and the atmosphere will be more relaxed
Through rewarding loyal clients with coupons, discounts, loyalty programs, offers or similar. Consumer loyalty is valuable so make sure you still take care of and appreciate the clients you already have
Through following through on your standards until the very end of an appointment. In a spa, your job doesn’t finish until the client has left your salon and wasn’t successful unless the client leaves at least as happy as they came in. That’s because evaluation is important! If this step is negative, the whole experience will be tainted and might prevent them from coming back. Simply checking in right before you release them to make sure everything was to their liking and turned out the way they wanted (even if it didn’t, simply asking) can make a huge difference in their perception of the experience