5 Should I consider strategy while using my Instagram Stories?
Yes, you definitely should think about Instagram Stories as a strategic tool for your business and use it accordingly!
If you follow all the tips and advise that we’ve given you here, you are already on a good path.
By doing this, you’ll most probably see the number of your followers grow as well as their engagement with your hair salon brand.
In any case, having a strategy in place also involves planning your content ahead, looking at your numbers (Instagram Analytics), and maintaining an innovative mindset.
While designing a strategy for your Instagram Stories, you should consider…
Never find yourself asking ‘what should I post today or this week?’.
You can, of course, do spontaneous posts, but getting used to planning them ahead will help you in the long term.
In your calendar, structure your Instagram Stories’ posts for the next week or month, and try to stick to it.
Vary your content
Don’t post 3 Instagram Stories series in a row showcasing before and after looks/transformations.
On the other hand, if you notice that a specific type of post works really well amongst your followers, think about including one every week or every two weeks.
Look for patterns
If you have an Instagram Business Account, you can use Instagram Analytics to find out which are your most viewed stories, the most answered poll/question box, and much more
When doing so, you’ll be able to identify what they have in common and try to repeat the ‘formula’.
Who are your followers?
Instagram Analytics can also tell you who your followers are (age and gender), from where they watch your stories, and at what times they are more active in your profile.
How to access this information
To access the info about your stories, you can go to your profile and tap the ‘Insights’ icon on the top right corner.
Then, scroll down and tap ‘Get Started’ in the stories section.
Use your data wisely! Take the info that you’ve collected from Instagram Analytics to make thoughtful decisions about your next stories.
Don’t post too much
In fact, there is no right amount of Instagram Stories to post per day/week. But you have to look for a balance between not being forgotten and not being annoying.
Instagram allows users to mute certain accounts’ stories, which basically means that your stories go to the end of your followers’ queue and will not automatically start playing.
The only way to avoid being muted, and assure that your stories keep being watched by your followers, is not to saturate them with too many or not relevant ones.
Provide quality over quantity
The amount and frequency of stories for your hair salon really depends on what you can deliver and what your followers expect.
A good tip is to value quality over quantity: If you cannot plan multiple stories to post every day, try focusing on delivering really rich ones 2 or 3 days a week.
Find out how you can manage to produce good content that your followers would look forward to watch without getting tired of it.
What is the perfect time to post?
Since Instagram Stories are available for 24h, what time you post it doesn’t really matter.
If you finished an incredible haircut at 9 am, but no one is on Instagram at that time, do a story about it anyway.
Your followers will gladly watch it at 8 pm or whenever they are active on Instagram. But, if you’re looking for an immediate reaction from them, be aware that you should post it when your followers are more active (and Instagram Analytics is the tool that will tell you that).
Keep an innovative mindset
Look for inspiration and always try to innovate on your content, on the number of stories you post, on the type of polls you post…
Having an innovative mindset and always trying and looking for the best techniques is one of the most valuable strategies on Instagram Stories. Don’t be afraid to try!
In the end, your success using Instagram Stories will immensely rely on your hair salon brand and of course on who you are.