#BeCrueltyFree (Ending Animal Cruelty)
Because of the harm done to animal subjects, the European cosmetic law states that no cosmetic product tested on animals, anywhere in the world, may be sold nor produced in Denmark. Being cruelty-free can thus be said to be deeply rooted in our culture. However, at NATULIQUE we wish to do more and not turn a blind eye to what happens outside our borders. NATULIQUE is therefore a very devoted partner to Humane Society International and we continuously support their #BeCrueltyFree campaign.
#BeCrueltyFree is the largest campaign in the world to end cosmetics animal testing. Globally there are #BeCrueltyFree campaigns in Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand, Russia, Taiwan and the United States, where the campaign is led by The Humane Society of the United States. You can support the campaign and help make the whole world cruelty-free by taking the Be Cruelty Free pledge at hsi.org/bcfpledge.