“From 1994 to 2001 we gave birth to 4 children, 3 girls and 1 boy. We had always been very aware of the potential health risks from exposure to chemicals commonly found in our everyday environment, such as cosmetics, and tried our best to exclude those from our lives. However, our newborn twin girls developed allergies very early on and became very sensitive to chemicals. We, therefore, had to be even more careful with all kinds of soaps, shampoos and body washes, but it was not an easy task. At the time, organic products and the organic lifestyle hardly existed in the beauty industry.
Later, we concluded that we had to start our own company. We had to develop better and more trustworthy products. All the people we met during our journey expressed the same frustration and were very happy to find that someone was doing something about it.”
But, why the salon industry?
We believe in skills and education. Hairdressers and stylists are educated hair professionals who are acting as health advisers for their clients. They are in a unique position to spot complications and treat the hair, scalp and skin with the right ingredients.
Our passion is to work closely with those professionals who believe in the combination of art and sustainability.”