NATULIQUE represents a family business with honest history and passion for sustainable and ethically sound products produced and designed for professional use only.


As a family business, we embrace family values in every aspect of our organisation. We strive for an inclusive culture and close relationships with all our stakeholders across the globe.

Learn more about our family >

We believe that each and every one of us carries a responsibility towards the environment. With this as our leading principle, we integrate sustainability from the ingredient procurement to the final product.

We are inspired by the creativity of hairdressers and their power to bring confidence to their clients with their craft. At the same time, we inspire the hairdressing industry with healthier products and sustainable solutions.

From day one, we knew that highly performative products can be clean. By constantly exploring beyond the given we seek safe product solutions that do not compromise functionality and quality.

Our Mission

Empowering Hairdressers with Sustainable Creativity™ to Change the World

The art of hairdressing must not be of harm to your health. That is why we have embarked on the journey towards a sustainable mindset in the hairdressing industry 20 years ago. We strive to become the leading sustainable brand so we can support and inspire distributors, salon owners, hair stylists and colourists to lead this change with us. By making NATULIQUE available worldwide, we are providing them with the means to create the future we envision.

Our Vision

To pioneer and inspire clean healthy living

We strive for a future where hairdressers around the world practice their profession without harming their own, their clients’ and the planet’s health. Rethinking traditional ways and finding innovative formulas that do not compromise functionality is the key to a future where sustainable products are the rule, not the exception.

We envision a Future where Hairdressing and Sustainability Come Hand in Hand

… and we are always welcoming in new hairdressers and salon to join our natural movement. If you like to be part of the NATULIQUE hairdresser family, you may reach out to us at any time and we’ll get you in touch with the right person to help you!

Get in Touch!