NATULIQUE represents a family business with honest history and passion for sustainable and ethically sound products produced and designed for professional use only.

Our Mission

Empowering Hair Aritsts with Sustainable Creativity™ to Change the World

Why NATULIQUE? What good is beautiful hair when it is a risk to your health? At NATULIQUE we work with the world’s best stylists and salon owners. They are the artists of NATULIQUE. Great work naturally demands great products, which is exactly the core business of NATULIQUE. We supply stylists and salons with the highest quality materials that they need in order to ply their trade and perfect their art. With over twenty years of experience, we know what it takes to be a great stylist and in that regard, what it takes to create perfect hair colours and hair care products that comply with the highest standards set forth by discerning stylist all over the world.

Our Vision

The Future is
Organic and Sustainable

We envision a future where organic and sustainable product will dominate the beauty industry. We, however, truly believe that this will be reflected in everything. Sooner than later, sustainability will play a major role in all our lives and it is our finest job to lead the way.

At NATULIQUE we defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”


Relationship is Key

For us at NATULIQUE, family is simply everything. Our way of doing business is deeply rooting in our culture and being a family business from day one. Embracing family values is a big part of our business model and we wish to keep the closest relationship with our business partners all across our value chain. We envision one big family that spans across the world. Learn more about our family >

So when the sun rises and gives life to a new day, we understand that organic is not what we do.
It is who we are.

Why NATULIQUE? NATULIQUE products are created from a simple premise: No dangerous ingredients! Our formulations are the safest available in the professional beauty industry today.

We believe in ingredient integrity and mission consistency, beginning with organic ingredients, whenever possible, to keep dangerous chemical preservative systems and lathering agents out of the end product. At NATULIQUE we maintain the highest standards of quality throughout formulation and production.

Why Natulique