Marketing insight: Why is it even important to work on the appeal of your salon? The relationship between a brand or product and its consumer used to be very simple. The purpose of any interaction was consumption and buyers didn’t expect anything more or less than exactly what that product promised to do. Nowadays, [...]
Christmas is approaching quickly and you might ask yourself how you can show appreciation to your most loyal clients. How about preparing a little gift bag for them? This blogpost will inspire you to prepare inexpensive yet thoughtful and environmentally-friendly gift bags to spread some love in your salon. Here are five ideas: [...]
Want to know a secret? You don’t have to be a professional to create good images. That also applies to salon photography. There are several steps you can take in order to make the most out of your time and equipment for the perfect hair salon pictures. Your before and after [...]
Read this article until the end and take our quiz to enter the giveaway of three vegan certified NATULIQUE products in celebration of World Vegan Day 2019! Veganism is starting to gain popularity and ‘trend status’ all around the world. Every year more people commit to the philosophy and the principles associated with the [...]
As an owner, your salon is your baby! It is also a way to express your skills and creativity and should reflect what you stand for as a hairdresser. But creating a functional and simultaneously attractive salon is not always easy! You want to express your salon identity in its interior aesthetic. Your customers should [...]
Adversity, Diversity and Hair Types World Afro Day was founded to celebrate the natural hairstyles and textures of black and mixed-race individuals. This year it fell on the 15.09., which was just a couple of days ago. The biases that have and still persist against this hair type are deeply rooted and have [...]
Water is one of the most precious resources we have, but way too often we forget to treasure it accordingly. Subconsciously we all know that we must treat water as a scarce commodity but how consciously are we really acting on that? No one can live without water, and this should be reason enough to make [...]
Throughout your career as a hairdresser, it’s likely you’ll encounter many different types of clients. Each day, it’s your job to style their hair in a way that makes them feel beautiful. While being a hairdresser is oftentimes one of the happiest professions in the world, there are days when you may be faced with [...]
As history has shown, no one values education and training like the NATULIQUE family. From big salons to single independent hairdressers and hair professionals there is a steady demand for learning and a drive to improve oneself that we can only applaud. And as we gladly follow this example we have comprised this blog as [...]
Instagram is the social media platform everyone uses and you should definitely not be the exception! Statistics show that 500 million people use Instagram every day, and it seems that this number will only continue to grow. We have already given you advice on how to make the best out of your hair salon’s Instagram account [...]
