We take a stand: Cruelty-free and vegan-friendly hair care

Last updated: Friday, 12 November 2021

Animal testing is one of the biggest beasts of beauty. Being a cruelty-free brand is an important cause for NATULIQUE. Now, we have decided to take an even harder stand in the fight against animal testing by adding the vegan certification to selected hair care products.

Worldwide, rabbits, guinea pigs, hamsters, mice, and even cats and dogs are blinded, poisoned, and killed to test new cosmetic products and their ingredients. It’s a common saying that ‘beauty is pain’ and ‘suffer for beauty’.

We couldn’t disagree more with these phrases. In the NATULIQUE family, we firmly believe no animal should suffer for beauty and be exploited for testing cosmetic products.

According to Cruelty Free International, at least 115 million animals are used in experiments worldwide each year. And in 80% of all countries, it is still legal to do animal testing. In China, it’s even a legal requirement that cosmetic products are tested on animals, which is why our products cannot and will not be found in China.

Drawing of cute Bunny

Certified Vegan hair care products

NONE of the NATULIQUE hair products is tested on animals.

Such cruelty has never been part of our business. It is deeply rooted in our Danish cultural heritage, which is one of the countries in the world with the strictest control over animal testing.

The European cosmetic law states that no cosmetic product tested on animals, anywhere in the world, may be sold nor produced in Denmark.

However, we won’t turn the blind eye to what is happening outside our borders, which is why we have pledged our support to Humane Society International and their Be Cruelty-Free campaign. And while this is a great initiative, we believe one can’t do enough to stop this madness, which is why we have now added the vegan certification to selected NATULIQUE hair care products.

The certification by the Vegan Society assures the professional hairdresser that no animal testing or animal ingredients are in the products that carry it. When the sunflower-logo appears on the NATULIQUE products it is a symbol of the clear stand we take in the fight against animal testing. 

NATULIQUE Vegan products

We support the values of veganism

One doesn’t have to be vegan to want to reduce the tremendous suffering of animals.

It is part of the NATULIQUE mission to fight an uncritical consumer world. Animal testing in the beauty industry is really an area where we need hairdressers and consumers to fight.

We need brands who take a stand to push the movement in the right direction, to create a more transparent industry, and to make cruelty-free products more accessible. Preventing the exploitation of animals is the key value of veganism, which correlates directly with the NATULIQUE values.

We deeply respect the vegan-way of living and the attentiveness towards animals, health, and the planet.

Explore our certified vegan products
Vegan values