We take a stand: Cruelty-free and vegan-friendly hair products
Animal testing is one of the biggest beasts of beauty. Being a cruelty-free brand is an important cause for NATULIQUE. Now, we have decided to take an even harder stand in the fight against animal testing by adding the vegan certification to selected hair care products.
Worldwide, rabbits, guinea pigs, hamsters, mice, and even cats and dogs are blinded, poisoned, and killed to test new cosmetic products and their ingredients. It’s a common saying that ‘beauty is pain’ and ‘suffer for beauty’. We couldn’t agree less with these phrases. In the NATULIQUE family, it is our opinion that no one should suffer for beauty whether it’s a hairdresser’s health or animals being exploited for testing cosmetic products.
According to Cruelty Free International, at least 115 million animals are used in experiments worldwide each year. And in 80% of all countries, it is still legal to do animal testing. In China, it’s even a legal requirement that cosmetic products are tested on animals, which is why our products cannot be found in China.
Certified Vegan hair care products
None of the NATULIQUE hair products are tested on animals. This cruelty has never been part of our business. It is deeply rooted in our cultural heritage from Denmark, which is one of the countries in the world with the most strict control on animal testing. The European cosmetic law states that no cosmetic product tested on animals, anywhere in the world, may be sold nor produced in Denmark. However, we won’t turn the blind eye to what is happening outside our borders, which is why we have pledged our support to Humane Society International and their Be Cruelty-Free campaign. And while this is a great initiative, we believe one can’t do enough to stop this madness, which is why we have now added the vegan certification to selected NATULIQUE hair care products.
The certification by the Vegan Society assures the professional hairdresser that no animal testing or animal ingredients are in the products that carry the certification. When the sunflower-logo appears on the NATULIQUE products it is a symbol of the clear stand we take in the fight against animal testing.
We support the values of veganism
One doesn’t have to be vegan to want to reduce the incredible suffering of animals. It is part of the NATULIQUE vision that we want to fight an uncritical consumer world. Animal testing in the beauty industry is really an area where we need hairdressers and consumers to fight. We need brands who take a stand in order to push the movement in the right direction, to create a more transparent industry, and to make cruelty-free products more accessible. Preventing the exploitation of animals is the key value of veganism, which correlates directly with the NATULIQUE values. We deeply respect the vegan-way of living and the attentiveness towards animals, health, and the planet.