Last updated: Friday, 12 November 2021
Animal testing is one of the biggest beasts of beauty. Being a cruelty-free brand is an important cause for NATULIQUE. Now, we have decided to take an even harder stand in the fight against animal testing by adding the vegan certification to selected hair care products.
Worldwide, rabbits, guinea pigs, hamsters, mice, and even cats and dogs are blinded, poisoned, and killed to test new cosmetic products and their ingredients. It’s a common saying that ‘beauty is pain’ and ‘suffer for beauty’.
We couldn’t disagree more with these phrases. In the NATULIQUE family, we firmly believe no animal should suffer for beauty and be exploited for testing cosmetic products.
According to Cruelty Free International, at least 115 million animals are used in experiments worldwide each year. And in 80% of all countries, it is still legal to do animal testing. In China, it’s even a legal requirement that cosmetic products are tested on animals, which is why our products cannot and will not be found in China.