Once you have locked down your ideal customer and brand personality, it is time to think of the colours that will match them best.
For example, if you described your brand as a light and natural experience, you have probably already chosen soft, pastel colours like beige or lavender for your salon decor.
Or, if your brand is all about strength and luxury, you have avoided the light shades in your salon interior and instead have chosen more intense colours like metallics or dark, icy blues.
To add to your design, think about an accent colour – it will help you choose what to buy when decorating your salon.
You can get towels, candles, coffee mugs, or even personalise your tools in your accent colours.
A unique colour scheme will make your salon visually memorable, and accent colour will make small decor items pop!
If you are in doubt what colour will go well with your existing palette, take a look at our favourite (and totally free!) online tool for selecting the perfect colours for your salon – Coolors!