Step 4: Hashtag and tagging your posts
If content is king, then tagging and hashtagging is queen. This is your way of getting your content out there, and showcasing your art and work to people who may not know your talent yet.
4.1 Using Hashtags
Incorporate hashtags to categorise your content and make it easier for non-followers to discover you. Try to search for different kinds of hashtags and see if the content fits your salon – if it does you may use them on your own posts. Some of our favourite hashtags:
You may also include your location or the products used for the look. Pick out a bundle of hashtags and keep using them with a little variation once in a while. For example, picture with the NATULIQUE Certified Organic Hair Care line will go perfectly with the hashtag #OrganicHaircare.
You can tag by using this @ in your post description and stories, by using the product hashtag or by directly tagging on your photo. This will allow you to notify specific people or businesses in your images. Are you going to share your client’s hair? Why not ask if you can tag your client. This way he/she might share it with her/his friends as well and you will get even more buzz from this.
Also, always feel free to tag us – we love it when you tag us! @NATULIQUE away.
4.2 Localising Your Pictures
Is there a hashtag which is trending in your local community? Yes? Then use this. You want your content to get out to as many relevant people as possible, so use local hashtags. This may be something like the name of your town, or maybe the local soccer team? Be creative.
Also, do not forget to put in a location on any post – whether it’s the salon, the neighborhood or the city your salon is located in. When people click on the location, they will be able to also see your posts. It is a great way to get new clients in your area.