The sun is shining, flowers are blooming and happy bunnies are freely scampering around on a green meadow. In the days before and during Easter this theme is thrown at us from thousands of posters and billboards.
Unfortunately, this storybook-happiness is far from reality for many bunnies, rabbits, mice or guinea-pigs. Animal testing for cosmetic purposes is still legal in around 80% of the countries worldwide – including Canada, Chile and parts of the US.
A heart for animals has always been part of NATULIQUE’s brand personality and we have never and will never test on animals. But sometimes, not doing something is just not enough.
We need to look beyond our own products to achieve change in the beauty industry. That is why we are once again supporting Humane Society International and their #BeCrueltyFree campaign with a donation this Easter. With this blog, we want to create awareness for the issue of animal testing, and the amazing work of this influential NGO and inspire you to take action for animal wellbeing with your salon.
What’s the status quo? The madness of cosmetic animal testing
Even though more and more beauty brands are committing to being cruelty-free, there are still an estimated half-a-million animals suffering and dying each year in laboratories around the world.
In these tests, sometimes conducted over month-long periods, animals are forced to breathe in poisonous fumes or have lethal chemicals rubbed onto their shaved skin or dripped into their eyes. As a consequence, they are suffering from severe pain and distress, swollen eyes, blistered skin, internal bleeding, organ damage or even death. Not rarely the tests end with the animals being killed in disturbing ways – all of it for a new mascara, lipstick or eye shadow and the profits of its producers.
“As an entrepreneur myself, I find it unbelievable that there are still brands out there that are testing their products on animals. With all the safe ingredients and testing alternatives that already exist, there is just no justification whatsoever for the continuation of this cruelty”, Mette Lykkegaard, CEO and co-founder of NATULIQUE, states in disbelief.
In fact, studies have shown that animal testing for cosmetics is outdated and unreliable, as many tests have been developed in the 1930s and 1940s. Modern science has proven that animal and human skin react very differently to the same chemicals. 3D skin models such as EpiDerm™ made from post-surgery donated human skin have for example been shown to better predict skin irritation for humans than the cruel rabbit tests they replace.
Despite this madness, there are still so many markets that allow cosmetic animal testing or even worse legally require it for imported goods like China does!
And this is where #BeCrueltyFree comes in.