Marketing insight: Why is it even important to work on the appeal of your salon? The relationship between a brand or product and its consumer used to be very simple.  The purpose of any interaction was consumption and buyers didn’t expect anything more or less than exactly what that product promised to do. Nowadays, especially in the hair care industry, consumers expect a lot more from your salon experience than just a new hairdo.  Consumption is no longer the only purpose but a given. For example, hair care products are not just used to clean your hair [...]