If you manage to build a nice Instagram-account there’s a very good chance of being reposted and lifted by the bigger ones. For example, the beauty-business have Modernsalon, Behind-thechair, Imallaboutdahair, Hotonbeauty, Beyondtheponytail, to name a few. These accounts have more than 2.5 million (!) followers combined. I have had the honor of being published on all of the above and it is truly uplifting, not to mention extremely rewarding. We can use these networks to strengthen our status as professional hairdressers, even raise the status for our entire industry, and together make sustainable beauty the natural choice.