A 20 years anniversary, moving offices and the biggest NATULIQUE World Beauty Forum ever – the NATULIQUE Denmark family had their hands quite full in 2018. But we wouldn’t be NATULIQUE if that would keep us from going forward. We launched more than 10 innovative products this year. Particularly the certified vegan family welcomed several new members to its ranks. Before we go on to revelling in the thrill of anticipation for the product innovations ahead in 2019, let’s take a short pause to look back on our 10 favourite newcomers.

NEW: Listen to the blog

Listen to the Voice of Krissy Herrera of NATULIQUE Colorado read this blog post to you…


What a way to start the year: The first product launched in 2018 already broke records with its high amount of beneficial, moisturizing, and certified organic ingredients:  Pro-Vitamin B5, Avocado Oil, Shea Butter, Argan Oil, Almond Oil, Acai Fruit Extract, Aloe Vera, Pomegranate Fruit Extract and Sunflower Oil make NATULIQUE’s Deep Penetrating Intensive Hair Mask a nourishing weapon for clients with strained hair.


With the beginning of February,  bad hair days became a thing of the past. Long and stressful days or short and sleepless nights – everyday life leaves its marks on our hair. The Rejuvenating Hair Mist restores youthful vigour, adds a little extra energy to dull hair and spreads a calming fragrance. A few splashes and you’re ready to tackle daily challenges again!


At the beginning of April, winter and dandruff were exiled: The Exfoliative Scalp & Skin Therapy is designed to combat dry and greasy dandruff while relieving inflammation. Thanks to natural urea and tea tree oil, it soothes itching scalps and helps to fight atopic dermatitis or psoriasis. With the launch of the Scalp Therapy, we celebrated the 10th member of the NATULIQUE certified vegan family! Yey!


In May we switched goji berries with blueberries and blondes with brunettes: The Volumizing Dark Tone Dry Shampoo not only lets your dark-haired clients postpone their hair wash for a day. In can also be used to stabilize updos and cover grey regrowth.


Why wait for summer to get a natural lift? In June we introduced a new darling – the Balance Sparkling Shine! NATULIQUE’s newest colour addition can give you a dazzling sunkissed-effect in just an hour. The Balance Hair Colour Cream is an ammonia-free, quick and simple one-step permanent hair colour, creating a “balanced blend” lift of up to one to tone on natural, NATULIQUE lightened or NATULIQUE coloured hair.


August brought a sustainability upgrade to the salons: The straw fibre mixing bowls and brushes. Apart from looking gorgeous they’re biodegradable, recyclable, BPA-free and reduce the amount of plastic used in the production. Where’s the catch, right? We haven’t found one!


Grey, silver and platinum hair colours have persistently dominated the fashion scene for several years now. The maintenance of such cold tones is however harmful to hair. The new Pure Silver Shampoo, Conditioner and Hair Mousse offer hairdressers a nourishing, certified vegan way to neutralise yellows and create ashy tones and silver reflections without damage. And the best part? It’s record time again: The NATULIQUE Pure Silver Family is the first certified vegan colour pigmented professional silver hair care collection in the world!

October: JUTE BAG

On our mission to make the salon life more sustainable, we have to think beyond products. To give salons a better alternative to single-use plastic bags for retail shopping, we introduced NATULIQUE branded jute bags. In comparison with other materials like cotton, the jute plant is wonderfully sustainable. It requires less water and no pesticides or fertilizers while growing. In only 4 to 6 months you can have a completely grown plant, ready to be harvested. Our bags are not only biodegradable but also recyclable. Thanks to their long durability, they’re ready to accompany you for a lifetime!


A strong stand against animal testing is one of our most fundamental business principles. In honour of the World Vegan Day on the first of November, we wanted to do our part to support vegan hairdressing. That’s why we went above and beyond to create a high-performing, vegan-friendly activator – for now, available in 6% (20 vol).

December: Travel Size Dry Shampoo

Just in time for Christmas travelling, we added one last product to the list of 2018’s  Newcomers: The Volumizing Dry Shampoo in 100 ml. Small enough to find its way into every carry-on, nourishing ingredients and great results don’t come up short in this mini size. Happy travelling!

After looking back, we’d be having a hard time, if we had to pick a favourite. What about you? Let us know which product would get your award for the newcomer of the year.

NATULIQUE volumizing dry shampoo