Veganism gains more popularity all around the world. Every year, more people commit to the vegan lifestyle.
But what does the beauty industry have to do with veganism?
In this post, we explain why NATULIQUE teamed up with The Vegan Society and why we want to continuously work towards making their philosophy an integrated part of our company.
On what grounds has NATULIQUE built its vegan principles?
Today, hairdressers are faced with more and more questions from clients like “are your products tested on animals?”, “do you use vegan-friendly styling products?” or “are the hair colours cruelty-free?”
The environmentally responsible consumers want to make sure their conscience stays clean and they want products that are in line with their values. Even many artists have chosen to go vegan themselves as a consequence of becoming more aware through their line of work.
As a socially responsible brand, we love seeing that criticism of animal-cruelty in the conventional beauty industry is rising. And we love that our NATULIQUE family is right behind us!