Read this article until the end and take our quiz to enter the giveaway of three vegan certified NATULIQUE products in celebration of World Vegan Day 2019!
Veganism is starting to gain popularity and ‘trend status’ all around the world. Every year more people commit to the philosophy and the principles associated with the vegan lifestyle. But what does the beauty industry have to do with veganism? In this blog we explain why NATULIQUE teamed up with The Vegan Society and why we, as a brand, want to continuously work towards incorporating their vision in our mission.
On what grounds has NATULIQUE build its vegan principles?
“Are your salon products tested on animals?” or “Do you use vegan-friendly styling products?” “Are the hair colours cruelty-free?” Today hairdressers and stylists are increasingly faced with these and similar questions by their clients.
The environmentally responsible and critical consumer wants to make sure his conscience stays clean and that the products they choose are in line with their values. Even many artists have chosen to “go vegan” themselves as a consequence of making themselves more aware through and for their line of work.
As a socially responsible brand, we love seeing that the awareness and criticism of animal-cruelty in the conventional beauty industry is rising and that our NATULIQUE family is right behind us in the fight for the rights of all.
The actions we’ve taken
We deeply respect the vegan way of living for its mindfulness towards our animal friends. Self-evidently, NATULIQUE has never used animal testing for its products and never will.
As we continuously strive to improve ourselves and thereby improve the ways in which we can support the NATULIQUE family we want to be more than just cruelty-free.
We want to take a stand for animal welfare to support our vegan hairdressers and their vegan clients. In 2017, we took the first big step of many and teamed up with The Vegan Society to certify selected NATULIQUE products officially as “vegan”, support their mission and hold ourselves to higher standards than we had before.
Before being able to change the beauty industry for the better, we had to look within ourselves first.
Today we can proudly say that we have added many more vegan certified products to our line and strive to produce only vegan friendly options.
We are strongly determined to contribute to a better, safer, more conscious environment, and we believe going vegan in the production of our products is the first step in doing so.
Who is The Vegan Society?
As the oldest and therefore most experienced vegan community in the field, the Vegan Society is the perfect partner to support us on our vegan journey.
Being the creator of the word “vegan” itself, the UK-based non-profit organization promotes vegan practices since 1944. A dedicated team fights to reduce animal suffering every day – an issue that belongs to the core principles of NATULIQUE.
Alongside running campaigns and creating awareness, the certification of products through the vegan trademark is a fundamental part of their work. By providing orientation and credibility the trademark makes “life as a vegan” a lot easier and holds brands accountable for their product standards.
What does the certification stand for?
Before a product is approved to carry The Vegan Society’s sunflower-logo, it has to meet strict criteria.
Most important: “The manufacture and/or development of the product, and where applicable its ingredients, must not involve or have involved, the use of any animal product, by-product or derivative or testing of any sort of animals”.
The registration of each product is renewed annually, to ensure that the information is accurate and up-to-date.
Find out more about The Vegan Society’s certification standards here.
Our certified vegan products
At the inception of our vegan journey back in 2017, we started with only 6 vegan certified products. Now we have added 17 more, which makes for a total of 23 certified vegan products – something we are deeply proud of. Explore our vegan product family here.
Stay tuned on our social media channels for more news about NATULIQUE as a brand, our initiatives and the products to come. Read more about our stand in the fight against animal testing here.
As we promised, here is the quiz:
Make sure to fill it out until the 25th of October.
We will announce the winners on the 1st of November.
And don’t forget to share it with your fellow hairstylists, they might be in for a treat too!
We are proud to say that we have been empowering hair artists to implement sustainability in their craft for more than 20 years with our wholesome hair care systems! If you are looking for a new, sustainable, and low-tox alternative that will abundantly satisfy the needs of your clients
– Join the NATULIQUE Family and help us give hairdressing a new green look!