All about veganism: Why NATULIQUE stands behind The Vegan Society
Veganism is continuously rising all around the world. Every year more people commit to the philosophy and the principles that come with the vegan lifestyle. The most obvious consequence is the dispensation with food of animal origins. But what does the beauty and salon industry have to do with veganism? We explain why NATULIQUE teamed up with The Vegan Society to certify selected products.
“Are your salon products tested on animals?” or “Do you use vegan-friendly styling products?” – today hairdressers and stylists are increasingly faced with similar questions by their customers. Many artists have chosen to “go vegan” themselves. As a socially responsible brand, we love to see that the awareness about the animal-cruelty of the conventional beauty industry rises and we deeply respect the vegan way-of-living for its mindfulness towards our animal friends. Self-evidently, NATULIQUE has never used animal testing for its products. But we never stand still and wanted to be more than just “cruelty-free”. We wanted to take a stand for animal welfare and support our vegan clients and their vegan clients. In 2017, we took the first big step and teamed up with The Vegan Society to certify selected NATULIQUE products officially as “vegan”.
Who is the Vegan Society?
As the ultimate expert in the field, The Vegan Society is the perfect match to support us on our vegan journey. Being the creator of the word “vegan” itself, the UK-based non-profit-organization promotes veganism since 1944. A dedicated team fights to reduce animal suffering every day – an issue that belongs to the core principles at NATULIQUE. Next to campaigns and information, the certification of products with the vegan trademark is a fundamental part of their work. By providing orientation and credibility the trademark makes “life as a vegan” a lot easier.
What does the certification stand for?
Before a product is approved to carry The Vegan Society’s sunflower-logo, it has to meet strict criteria. Most fundamental: “The manufacture and/or development of the product, and where applicable its ingredients, must not involve or have involved, the use of any animal product, by-product or derivative or testing of any sort of animals”. The registration of each product is renewed annually, to ensure that the information is accurate and up-to-date.
Find out more about The Vegan Society’s certification standards here.
Our certified vegan products
Since we started our collaboration with the Vegan Society in 2017, we have managed to certify nine selected salon products. But there’s by far no end in sight: The 10th certified vegan product is already in the pipeline. Explore our vegan product family here.
Vegan Easter at NATULIQUE
To celebrate the approaching introduction of the 10th certified vegan product, this Easter is all about the vegan lifestyle at NATULIQUE. Stay tuned on our Social Media channels to find out how we want to give back to the lovely team from the Vegan Society and why YOU are an important part of it – and you might be able to win something too!