Okay, first of all… What is keratin actually?
It is a large structural protein molecule made up of a combination of 18 different amino acids. It is an essential protein, because every hair on our head consists of up to 90% keratin!
So, the keratin proteins in hair products penetrates the hair shaft to strengthen the hair by replacing the natural keratin that your hair has lost due to heat (without heat protection), chemicals and other damaging processes. This way it deeply nourishes and repairs all hair types without disrupting the natural curl pattern of curly hair.
The keratin will fill the gaps in the hair stands that are weak, kind of like pouring cement into the cracks…
It works by smoothing down the epithelial cells that overlap to form our hair strands. The layers of cells, called the hair cuticle, absorb the keratin in the product and allows the hairs to turn, bend and fold without breaking. When the hair cuticle is raised it becomes porous and swelled which makes the hair frizzy and damaged.
It can be derived from the feathers, horns and wool of different animals. However, at NATULIQUE we use the just as effective vegan alternative called Hydrolysed Vegetable Protein.
If you would like to read more about our stand on cruelty-free and vegan hair products, you can click here.